Dore offers a revolutionary
physical exercise programme (drug
free) to help children and adults
overcome learning difficulties.
Suffered receivership after financial
mismanagement, client mishandling
and leadership crisis. Dore
graduates bought the company out
of bankruptcy and embarked on
challenge to rebuild its reputation
for the benefit of future graduates,
their families and communities.
Situation analysis, turnaround
assistance, rebrand and restructuring
of communications strategy.
Identified a sound value proposition
supported by research and analysis.
A new positioning based on proven
positive outcomes, premise of life
transformation and offer of personal
empowerment. A fresh brand
expression captured that spirit in an
approachable yet refined aesthetic,
providing confidence and focus to
everyone involved from youngest
participant to the management.