The Lismore:
Creating a garden
in the urban mindset

The client
The Lismore is a residential
development near London’s
Clapham Junction, one of the
busiest train stations in Europe.

The challenge
Although a significant residential
area, Clapham Junction is not an
obvious place for a development that
promotes quality of life over transport
connectivity and convenience.
Bought from a financially troubled
developer, the Lismore needed to
be designed and positioned to do
just that, attract a buyer that would
be interested in quality living in the
midst of an urban environment.

Our role
Market appraisal, brand identity,
communications strategy, website,
marketing communications.

The solution
Consulting with the client and their
architects revealed a number of intriguing
qualities of the development. We
determined that the target audience was
young professional singles and couples
rather then financial high flyers or property
speculators. We positioned it as a haven
of comfort surrounded by urban bustle.
Starting with the Lismore name, a Saxon
word for garden, we devised the design,
styling and messaging to promote
the theme of urban contentment.

The outcome
The Lismore communications
emphasised the purposeful and
considered design approach to the
interiors, tailored to the aspirations
of the target audience. With its
understated yet dynamic design, the
website generated an affinity between
the developer and potential buyer –
a story shared rather than told. The
decision to brand and market differently,
ensured the Lismore sold out within
the three months of its completion.