The Lismore is a residential
development near London’s
Clapham Junction, one of the
busiest train stations in Europe.
Although a significant residential
area, Clapham Junction is not an
obvious place for a development that
promotes quality of life over transport
connectivity and convenience.
Bought from a financially troubled
developer, the Lismore needed to
be designed and positioned to do
just that, attract a buyer that would
be interested in quality living in the
midst of an urban environment.
Market appraisal, brand identity,
communications strategy, website,
Consulting with the client and their
architects revealed a number of intriguing
qualities of the development. We
determined that the target audience was
young professional singles and couples
rather then financial high flyers or property
speculators. We positioned it as a haven
of comfort surrounded by urban bustle.
Starting with the Lismore name, a Saxon
word for garden, we devised the design,
styling and messaging to promote
the theme of urban contentment.