Building brands
that inspire,
transform, and
deliver success

Building brands
that inspire,
transform, and
deliver success

Principal Ingredient
is a full service brand
consultancy to
businesses of all shapes
and sizes. We combine
business strategy
and creative services
to create successful
brands based on
authentic value.

Principal Ingredient
is a full service brand
consultancy to
businesses of all shapes
and sizes. We combine
business strategy
and creative services
to create successful
brands based on
authentic value.

belief

Make it real.

We believe in authentic brands.
Brands that are culturally aligned,
inside and out, are the most powerful
and sustainable means of growth
and innovation. So when some
say differentiate, differentiate,
differentiate; we say be authentic

belief

Make it real.

We believe in authentic brands.
Brands that are culturally aligned,
inside and out, are the most powerful
and sustainable means of growth
and innovation. So when some
say differentiate, differentiate,
differentiate; we say be authentic

approach

We don’t give
our clients what
they want...

…we give them what they never imagined
they could have. Everyone likes working on a
creative project; it’s invigorating and kind of
sexy. Yet to enable our client organisations
to engage and live their brands we employ
both strategy and creativity to bring
about authentic cultural transformation.

approach

We don’t give
our clients what
they want...

…we give them what they never imagined
they could have. Everyone likes working on a
creative project; it’s invigorating and kind of
sexy. Yet to enable our client organisations
to engage and live their brands we employ
both strategy and creativity to bring
about authentic cultural transformation.

name

What’s
in the
name?

name

What’s
in the
name?